PETER KUGLER
CENTENARIO Founder & CEO
CENTENARIO stands for the courage to break new ground, for the passion to rethink time, and for the precision with which we transform our vision into unique watches.
Three qualities shape this image and make CENTENARIO what it is today.
A watch brand that unites craftsmanship, technology, and emotion
in a new form.
CENTENARIO embodies a message:
A reminder to live time consciously,
to use it meaningfully and to enjoy special moments.
OWN STYLE · OWN CHARACTER · OWN RULES
CENTENARIO stands for the courage to break new ground and to rethink time. We unite craftsmanship, technology, and emotion in a new form.
Our message: Live time consciously, use it meaningfully, and enjoy special moments.
OWN STYLE · OWN CHARACTER · OWN RULES
With over 30 years of experience in developing the most exclusive vehicles, Peter Kugler and Istvan Virag had grown tired of the familiar. A heated thought led to a simple statement: “Then let's make a wall-mounted timepiece.” From this idea, CENTENARIO was born – the wall-mounted timepiece that elevates timeless design with state-of-the-art technology to a new level. When minutes become moments: a timepiece that interacts and surprises.
Within just a few months, the first prototype was created: moving cars as hands, shiny spheres, a unique night design, a new concept for displaying the time, and digitally connected features. A team of designers, technicians, engineers, and visionaries came together to make the timepiece better every day.
With businesswoman Carolina Roldan, the founding team was complete. She brings her experience in organization and customer care, playing a decisive role in shaping the development of CENTENARIO. As a personal contact, she accompanies our customers from the first inquiry through consultation to purchase – and beyond.
Three founders, three countries of origin, one shared vision. Peter Kugler from Germany, Carolina Roldan from Mexico, and Istvan Virag from Hungary bring together different experiences, perspectives, and skills. This diversity enriches CENTENARIO – united by the shared passion to create something extraordinary. The result: a masterpiece of interior design that unites high-tech and art in an exclusive sculpture.
CENTENARIO Founder & CEO
CENTENARIO · Admin & CRM
CENTENARIO Founder & CTO
A CENTENARIO is just as extraordinary as the people who own it. For lovers of style, perfection, and innovative technology, this watch is not just a timepiece – it is a statement, a work of art, and the centerpiece of their home.
Our experience from developing exclusive vehicles and sophisticated design and technology projects now flows into every CENTENARIO.Anyone who thinks we sit in a gray office building just doing routine tasks is greatly mistaken – otherwise, we wouldn't be CENTENARIO.
In the TIME HUB Atelier, the soul of every CENTENARIO watch is born: a space as unique as the brand itself, where ideas, creativity, and unconventional thinking merge into a vibrant whole.
Here, in an inspiring Bauhaus bungalow, classic architecture, iconic furniture design, and the invigorating power of nature come together. This creates an atmosphere where innovation meets craftsmanship, where every thought, every sketch, and every draft fuels the creative process. It encourages free thinking and breaking boundaries.
This place is more than an atelier – it is a space where visions become tangible and ideas mature into extraordinary timepieces.
In the TIME HUB, everything comes together: concepts for new watches are created, the design is developed and refined, and the implementation in our manufacture is carefully planned and managed. From here, everything is coordinated, distributed, and networked with our partners – we call it TIME WORK.
The TIME HUB ATELIER is the creative heart and control center of CENTENARIO, where inspiration gives rise to unique watches with character, personality, and a distinctive signature – each one a masterpiece reflecting the philosophy and vision of CENTENARIO.
Our manufacture stands for a production process in which technology, precision, and craftsmanship work together perfectly. The most modern methods lay the foundation for the highest accuracy, but it is the hands of our employees that make the decisive difference.
Because it is only during assembly, finishing, and fine-tuning that something is created which no machine can achieve: the soul of the timepiece.
Every CENTENARIO carries a piece of personality – infused by the care, experience, and passion of people. Every step of the process follows a clear principle: no compromises, no shortcuts. Materials are refined, surfaces perfected, functions tested – until components become a harmonious whole.
This is how an object is created that is more than just technology. A CENTENARIO is precise and powerful – but above all, it is alive. Every timepiece carries character, charisma, and uniqueness within it.
This is our understanding of manufacture: Craftsmanship that fills technology with soul.
Focused, agile and connected
At CENTENARIO, the customer is at the center: TIME WORK is our working model that aligns all processes, decisions, and developments with their wishes. Our interdisciplinary teams work in an agile and non-hierarchical way. Decisions are made where they have the greatest impact – directly by the employees and our partners, who contribute passionately to every product, bring in their special expertise, and make it unique. We are all part of a team where responsibility is shared, ideas are contributed, and implemented together.
The space in which we work creates freedom for creativity, enables us to think in new ways, push boundaries, and find unconventional solutions. Development and manufacturing take place at a wide variety of locations worldwide. Designers, engineers, electronics specialists, and IT experts work side by side with experienced technicians who combine craftsmanship and digital manufacturing on state-of-the-art machines.
Through our digital connectivity, knowledge and inspiration flow together across borders. This enables us to achieve innovation, the highest quality standards, and short response times.
TIME WORK is more than just a job:
It is a philosophy that combines customer focus, agile collaboration, digital connectivity, diversity, responsibility, and innovation. Only in this way are masterpieces created that set standards and make time experienceable in a new way.
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